The secret of scandi design - a bit of picture analysis

Every now and then the entire blogosphere seems to admire apartments sold by a Swedish company, Alvhem.

They've got a wonderfully yummy site where they post numerous pictures of wonderful places in the middle of Göteborg.

I've been brooding over these pictures for so long, I started analyzing them and as all the flats are very obviously styled by the same person, I'm going to post a couple of my favorites here, along with the elements of that yummy scandi style that are to be found everywhere.

Let's get Swedish!

So, already in picture number one we have at least seven of them:

1. huge windows, filling the place with light

2. white walls

3. canvas/frames covered in fabric (a hilarious idea, in my opinion, as I happened to have found three lovely Ikea frames on a street one day and also to have scored some deliriously beautiful silk - in three different pastel tones - on my trip to Thailand this summer. And yeah,  I got myself a staple gun at ebay if you know what I'm driving at...)

4. a fur on the floor  - mostly a sheepskin

5. a beautiful chandelier
6. accent pillows on a neutral sofa - generally good for everyone who's not ready to spend his days with a lilac sofa + pink pillow covers
7. floor made of natural materials - a big NO to laminate

Take this one and find almost all of the above here. Plus number 8 - art wall  (sometimes it consists of differently sized frames, sometimes it doesn't. Oh, I'm SO looking forward to creating my first very own one).

and number 9 - pastel walls. Mmmh! Don't they look like a freshly brewed latte? Here also comes my personal favorite, number 11 - a ladder shelf. Yes, I possess 3 of them. Thanks for the hint.

 Let's move on... These floors make me have a severe drooling attack! Sorry, I was actually about to point out some further favorites. Number 12 - a vintage item integrated into an otherwise modern environment. You know, sometimes you just surf by some blogs that are stuffed with shabby chic  - and nothing but it. Brrr! But this cupboard looks like it's been there for ages (and, indeed, it has). Number 13 is a bit Freudian - a low-hanging lamp in the kitchen. I guess I'll go for it as soon as I have a kitchen table that's slightly bigger than 2 DINA4 pages glued together. Notice the smart use of black here (which is not my favorite, though).

Right, 13 is a good number, I might go on some other day, should there be any non-existent interest.